Designed Visual Concepts for new C3 AI industries that are still in development. Using the existing brand voice, I created visuals for game development and cinematography

Results achieved during the work period

I helped shape the visual direction for two new industries – gaming and cinematography – before the software for these segments was launched. This work gave the team a clear, ready‑to‑use visual language for future campaigns, allowing marketing to move faster and keep all assets on‑brand across social media, web, and digital ads.

Product

The goal was to explore how C3 AI could look and feel in game development and film, using the existing brand foundations as a starting point. I needed to keep the core C3 AI values – innovation, scale, and intelligence – while translating them into more emotional, cinematic visuals that would stand out in very creative markets.

My tasks in the product

-Analyzed existing C3 AI visuals and brand rules to understand what must  stay constant (color, typography, tone) and where we can push into more  expressive territory for gaming and film.

-Researched how AI is integrated into game development and cinematography pipelines (asset generation, scene planning, casting, post‑production) to ground  the visuals in real product stories, not just abstract images.

-Defined visual principles for both industries: for gaming – dynamic  compositions, high energy, and futuristic worlds; for cinematography –  carefully framed shots, lighting inspired by real sets, and a more  narrative, storytelling feel.

-Used AI tools to generate photo concepts that match these principles,  iterating until they felt both cinematic and aligned with C3 AI’s brand  clarity and professionalism.

-Built layouts for social media, digital ads, and web sections, showing how  these visuals could live in real campaigns and how the system scales  across different formats

My Role

As a Visual Designer, I owned the end‑to‑end exploration for these new  verticals: from research and visual analysis to final concepts for  social media, digital ads, and web layouts. I studied how AI is already  used in gaming and filmmaking workflows, analyzed C3 AI’s current  imagery and guidelines, and then built concepts that connect the brand  with scenes from virtual worlds, film sets, and production pipelines.

I generated AI photography that matches C3 AI’s tone while  feeling at home in game and cinema contexts – neon lights, cinematic  frames, and high‑contrast scenes that still look realistic and  business‑ready. I then translated this direction into a system of  reusable templates for posts, ads, and landing pages so future teams can quickly produce consistent materials without starting from scratch.

Outcome

The result is a set of clear, ready‑to‑ship visual directions for the  gaming and cinematography industries that C3 AI can use as soon as the  products for these segments go to market. The concepts keep the core C3  AI identity intact but add a stronger sense of story, motion, and  atmosphere, helping the brand feel at home in creative, high‑impact  environments.

Challenges faced and their solutions

problem #1

The new gaming and cinematography segments had no live product yet –  only early ideas and market hypotheses. Without real interfaces, it was  difficult to show how C3 AI actually works for these industries and to  keep the visuals believable, not just abstract

solution

Focused on visualizing realistic workflows instead of  screens: game testing, asset generation, content optimization, film  pre‑production, casting, and post‑production. By tying each visual  concept to a concrete step in the pipeline, the imagery started to feel  grounded in real use cases while still leaving room for future product  evolution.

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problem #2

The core C3 AI brand is serious and enterprise‑driven, whereas gaming  and film are highly emotional, colorful, and visually loud. Copying  entertainment visuals risked breaking brand consistency; staying too  strict made the concepts look boring and disconnected from the  industries.

solution

Defined clear visual principles for each vertical that  extend (not replace) the main brand. For gaming, this meant dynamic  compositions, high contrast, and futuristic scenes; for cinematography – cinematic framing, lighting, and storytelling shots. Colors,  typography, and general clarity stayed aligned with C3 AI, which kept  everything recognizable while still feeling native to each industry.

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problem #3

There was no ready image library for these directions, and using random  stock or AI images produced noisy, inconsistent results. This made it  hard for marketing to scale campaigns and reuse assets across social,  web, and digital ads.

solution

Created a curated image system using AI‑generated  photography and strict selection criteria: framing, color, contrast,  subject, and mood. From this, built reusable layouts and templates for  social media, digital ads, and web modules, so future teams can quickly  assemble on‑brand materials without reinventing the style each time