RecensMedical

DESIGN

Brand Design Visual Design Product Design

daianarsukhova@gmail.com

TargetCool

OcuCool

VetEase

Results achieved during the work period

The project has been launched and is live. Some part is under development. Achieved over 200 sales nationwide across the United States and exceeded 10,000 sales in the Korean market, demonstrating significant and successful market penetration for the product. And we improved brand visibility, achieving a 20% boost in user engagement and 15% increase in user satisfaction.

My role

As the Sr Visual and Product Designer, my main goal was to redesign our website to launch TargetCool in the US, making sure it clearly showed the value to both clinics and their patients. By organizing the site better and using more engaging visuals and videos, I helped boost our brand recognition and, most importantly, helped our customers grow their revenue.

Product

TargetCool, an innovative medical device from Korea, has been introduced to the US market by RecensMedical. Our primary customers are clinics and nurses providing aesthetic services such as Botox, fillers, PRP, and more. These professionals aim to offer the best service to their clients while maximizing their own revenue and efficiency. Additionally, we cater to clients seeking high-quality, comfortable aesthetic treatments without the pain and bruising typically associated with injections.

Beyond aesthetic applications, the technology has expanded into specialized fields with OcuCool, designed specifically for eye surgery, and VetEase, which targets veterinary procedures.

My tasks in the product

-Conducted 1:1 qualitative research sessions with clinics.

-Identifying and analyzing audience needs through interviews with clinics and nurses, as well as conducting competitor research to inform product decisions for TargetCool.

-Aided our head of growth in the formulation of quantitative studies to better understand our market and larger customer trends in the aesthetic services industry.

-Conducted synchronous and asynchronous usability tests on our website interface touchpoints.

-Met with users to understand how TargetCool fit into their practice and guided iterations of our offering based on their feedback.

-Ran workshops with our founding team to shape our company and product thinking, ensuring alignment with our customers' needs and market demands.

-Built foundational artifacts to give our team insight into the experiences, responsibilities, and needs of our customers, both providers and clients.

Outcome

The result is a fully launched, revenue‑generating product ecosystem that positions TargetCool as a trusted innovation in both the US and Korean aesthetic markets. The redesigned website, customer portal, and brand system clearly communicate value to clinics and patients, improving brand visibility. Building on this foundation, the same design and research insights now extend to new devices like OcuCool and VetEase, helping the brand scale into highly specialized medical niches while maintaining a cohesive, recognizable identity.

Other tasks in the product

-Collaborating with the Marketing Team to create detailed personas and pain points for our target audience, ensuring our messaging resonates with their needs and challenges.

-Developing a comprehensive UI-kit and Design System in close collaboration with the Development Team to maintain consistency and streamline the design process.

-Designing a user-friendly website to effectively present devices to the US and Korea market, enabling users to quickly find information and understand the value of the product for their businesses.

-Designing the Customer Portal from scratch, aligning it with business requirements to enhance user experience and functionality.

-Conducting design reviews with the Development Team on test stands before releases, ensuring alignment between layouts and their implementation by developers.

-Enhancing our brand book and refining the tone of voice to create a more cohesive and recognizable brand identity.

-Creating presentation materials for conferences to attract new buyers, including presentations, social media marketing content, print materials, and landing pages for promotions.

-Working within tight timelines to efficiently design business-oriented components, ensuring high-quality deliverables under pressure.

I crafted a brand that communicates trust, understanding, and a focus on generational bonds.

The goal for the logo was to look solid and professional. We wanted it to feel like a brand patients and doctors can actually trust, just like a reliable medical clinic.