Results achieved during the work period
I helped shape the visual direction for two new industries – gaming and cinematography – before the software for these segments was launched. This work gave the team a clear, ready‑to‑use visual language for future campaigns, allowing marketing to move faster and keep all assets on‑brand across social media, web, and digital ads.
Product
The goal was to explore how C3 AI could look and feel in game development and film, using the existing brand foundations as a starting point. I needed to keep the core C3 AI values – innovation, scale, and intelligence – while translating them into more emotional, cinematic visuals that would stand out in very creative markets.
My role
As a Visual Designer, I owned the end‑to‑end exploration for these new verticals: from research and visual analysis to final concepts for social media, digital ads, and web layouts. I studied how AI is already used in gaming and filmmaking workflows, analyzed C3 AI’s current imagery and guidelines, and then built concepts that connect the brand with scenes from virtual worlds, film sets, and production pipelines.
I generated AI photography that matches C3 AI’s tone while feeling at home in game and cinema contexts – neon lights, cinematic frames, and high‑contrast scenes that still look realistic and business‑ready. I then translated this direction into a system of reusable templates for posts, ads, and landing pages so future teams can quickly produce consistent materials without starting from scratch.
My tasks in the product
-Analyzed existing C3 AI visuals and brand rules to understand what must stay constant (color, typography, tone) and where we can push into more expressive territory for gaming and film.
-Researched how AI is integrated into game development and cinematography pipelines (asset generation, scene planning, casting, post‑production) to ground the visuals in real product stories, not just abstract images.
-Defined visual principles for both industries: for gaming – dynamic compositions, high energy, and futuristic worlds; for cinematography – carefully framed shots, lighting inspired by real sets, and a more narrative, storytelling feel.
-Used AI tools to generate photo concepts that match these principles, iterating until they felt both cinematic and aligned with C3 AI’s brand clarity and professionalism.
-Built layouts for social media, digital ads, and web sections, showing how these visuals could live in real campaigns and how the system scales across different formats
Outcome
The result is a set of clear, ready‑to‑ship visual directions for the gaming and cinematography industries that C3 AI can use as soon as the products for these segments go to market. The concepts keep the core C3 AI identity intact but add a stronger sense of story, motion, and atmosphere, helping the brand feel at home in creative, high‑impact environments.
Print Banners /Game industry
Wide billboard
Print Banners /Game industry
Conference billboard
Conferense Goodies
Clothers
Challenges faced and their solutions
problem #1
The new gaming and cinematography segments had no live product yet – only early ideas and market hypotheses. Without real interfaces, it was difficult to show how C3 AI actually works for these industries and to keep the visuals believable, not just abstract
solution
Focused on visualizing realistic workflows instead of screens: game testing, asset generation, content optimization, film pre‑production, casting, and post‑production. By tying each visual concept to a concrete step in the pipeline, the imagery started to feel grounded in real use cases while still leaving room for future product evolution.
problem #2
The core C3 AI brand is serious and enterprise‑driven, whereas gaming and film are highly emotional, colorful, and visually loud. Copying entertainment visuals risked breaking brand consistency; staying too strict made the concepts look boring
solution
Defined clear visual principles for each vertical that extend (not replace) the main brand. For gaming, this meant dynamic compositions, high contrast, and futuristic scenes; for cinematography – cinematic framing and storytelling shots. Colors, typography, and general style aligned with C3 AI, which kept everything recognizable.
problem #3
There was no ready image library for these directions, and using random stock or AI images produced noisy, inconsistent results. This made it hard for marketing to scale campaigns and reuse assets across social, web, and digital ads.
solution
Created a curated image system using AI‑generated photography and strict selection criteria: framing, color, contrast, subject, and mood. From this, built reusable layouts and templates for social media, digital ads, and web modules, so future teams can quickly assemble on‑brand materials without reinventing the style each time